Our Studio

Red Doodle Creative is a woman-owned, Colorado-born design and illustration studio that brings smart creative solutions to businesses through language and design.

Our studio is located in Erie, Colorado, just East of Boulder. We are a small team with big ideas and big talent.

Our Mad Skills

Red Doodle Creative is a boutique brand design studio committed to producing thoughtful, creative and strategic brand identity systems and communication materials to elevate your business.

Our senior-level team works side-by-side with you to establish your audience and successfully deliver smart communication and design solutions. We help define your brand both visually and verbally through print, digital and motion to make it stand apart from the competition.

We also come with some pretty mad skills including the following:

Company Naming

Brand Strategy

Logo & Brand System Design

Brand Guidelines Development

Brand Implementation

Brand Consulting

Brand Asset Management

Animated Logo Creation

Marketing & Communications

Publication Design


Karen Hofmeister headshot

Karen Hofmeister

Principal + Chief Creative Officer

Karen is the founder and has been the Chief Creative Meister of Red Doodle Creative, formerly hofmeister creative, since 2014. With Colorado roots, she holds a BFA from Metropolitan State University of Denver in Communication Design. In her 16+ years of experience in graphic design and strategic brand development she has worked for some of the largest branding firms and advertising agencies on the Front Range. In that time she had the opportunity to work with the following clients:

TD Ameritrade, The Brown Palace, University of Colorado, Colorado Mountain College, Mercy Health, NYU Langone Health, IllinoisOne Health, GE, CENTURY21, Hertz, Arrow Electronics, Exclusive Resorts, InnovAge, Portico, Visit Denver, Colorado Tourism, Anschutz Health, CenturyLink, CoBiz Financial, Yale New Haven Health, The Aga Khan University, Heritage College, Banner Health, Earth Balance, Walmart Marketside, Pulte Homes, Dell Webb, Colonial Life, Douglass Colony, and Stoic & Genuine.

Karen’s award-winning work has been featured in HOW and Print Magazines. Over the years, she has designed 10 dresses for the annual One Club’s Denver Paper Fashion Show to raise money for DAVA, providing arts education, social and life skills for Aurora’s urban youth—all while working with a medium that allows her to think outside the box and stretch the imagination. She is an active member Erie Chamber of Commerce, has a seat on the Erie Public Arts Advisory Board and had served as President of the Downtown Erie Business Association. 

Red Golden Doodle

Meet the Red Doodle

Mascot and Muse

The  “Red Doodle Creative” brand was built around the concept of a doodle or sketch being the spark that ignites the bigger idea—drawn by the human hand. It represents how we partner and collaborate with clients, using expertise with smart design thinking to create powerful results.

“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds,”

Paula Scher, Partner | Pentagram New York
One of the most influential graphic designers in the world, referring to how she sketched out a multi-million dollar logo concept on a napkin in a matter of seconds.

The name was also inspired by our red doodle, Rusty. He’s a smile generator, foot warmer, adventure seeker, and waggle-butt greeter that has difficulty containing his excitement. He symbolizes the soft, playful and human side of our brand.

Passion Projects

Below are links to projects we have done for the fun of it. This is work that was not commissioned, but done as personalized projects, self promotion, client gifts, or just to be creative.